I’ve spoken to dozens of people who work in modern corporate America and Coke isn’t the outlier, but rather the norm. Hated by the race baiters for sucking up to their fragile white overlords. Hated by whites for telling them they’re bad people. In their quest to be all things to all people, if I’m being generous, Coke will quickly find themselves hated by everyone. You would think they would have learned from the NFL.
Immediately Coke went into damage control and pulled the training course, issued statements that it wasn’t true and all the typical backpedaling a cowardly management team does when caught insulting a core customer base. And yet, millions of people made the same effortless decision I did. This incident sparked an enormous controversy which has yet to die down.īut it wasn’t one that made headlines for more than one news cycle. While words certainly have power, nothing has more power than action.
Now I know that Critical Race Theory hustlers think they can immunize themselves and their real agenda with rhetoric, justifying their racism and hoping they’ve conditioned enough of us into feeling guilty to allow the inversion of society where blacks are in power and whites are not. Not a positive, relationship-building experience. Sugar (or aspartame) and water in and of itself isn’t anything to get excited about, it’s the association of Coca-Cola with a past positive experience that is.Īnd they just told me I’m a bad person because of the heritage of my birth. Why? Because choosing not to buy a Coke on the rare occasion I buy a soda anymore is an easy one. When this happened, I immediately said to myself, “Scratch ever buying another Coke product off my list.” Not a moment’s angst or energy went into it. In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote, “Be less white.”Īnd by ‘less white’ they mean subservient. I’m sure you’ve heard the phrase, “Get Woke, Go Broke.” In the curious case of Coca-Cola, going woke may be the single biggest branding mistake in the history of marketing.
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